What better way to kick off the 2013 Grammy Awards weekend than by attending the Red Carpet Events LA Grammy Gift Lounge. With dozens of celebrities in attendance, we made sure to catch up with all of them to give you the scoop about what is on all of their minds leading up to the Grammys this Sunday! Read more
Secret Room Events held their yearly Red Carpet Luxury Lounge. In the days before the Golden Globe Awards, stars, stylists and members of the press made the rounds at the gifting suites that popped up in Beverly Hills to check out new products, get pampered and pitch in on behalf of the events’ charity partners. Read more
Days before Emmy Awards brought with it Gifting Suites leading up to the big day.
Secret Room Events held their yearly Red Carpet Luxury Lounge honoring Emmy Awards at the SLS Hotel in Beverly Hills on September 19th 2012. The chosen charity was the SPCA Los Angeles (Society for the Prevention of Cruelty to Animals Los Angeles) which offers services include animal sheltering, cruelty investigation, adoptions, and humane education (spcala.com). The SPCA LA collected donations from celebrity guests and had them sign dog bowls to be auctioned off with all proceeds going to the SPCA LA.
Always providing the ultimate gifting suite, Secret Room Events Academy Awards Style Lounge 2012 was held at the L’Ermitage Hotel in Beverly Hills. Another glorious day in Los Angeles, guests were able to enjoy a room full of phenomenal products ranging from spa treatments at home to VIP trips to Turtle Beach in Fiji, while taking in the breath taking views and weather of Los Angeles.
Red Carpet Events LA Grammy Awards 2012 at the SLS Hotel in Beverly hills was filled with fabulous products and exciting services. Grammy nominees and other celebrities had a chance to take home some amazing products.
What is it that makes those Vuitton heels so much better than your average department store pair? The leather? Of course. Hand-stitched soles? Definitely. But there is something else about those heels that makes them rise above the mid-market brands – and that something is perception. Slip those suckers on, and instantly, I feel pretty. A pair of shoes just changed my state of mind.
How is that possible? It’s possible because an emotional response like that is exactly what luxury brands want, and it’s how they differentiate, not just in that moment, but over the course of many years. Luxury brands sell us on that differentiation through a consistent, careful, unwavering commitment to brand messaging. And, it’s the emotional connection they create that positions luxury brands for less of a hit during economic frailty and a quick recovery thereafter. Read more