Knowledge Leadership Weekly Insights
It is fascinating to come across an article like one that appeared recently in the Cincinnati Enquirer. This article discusses “cause-related marketing” as if it is a new corporate phenomenon. Surprisingly though, this is not so uncommon–at least once a month Cone’s media scanning uncovers an article that reports on cause or corporate responsibility as if they are new concepts.
Those of us practicing in the space know how removed this is from the truth, but it serves as a good reminder that we all still have work to do when it comes to communicating about the innovative, sophisticated work companies and nonprofits engage in each day. Rather than over-simplifying the message, let’s strive to raise the bar and drive toward more compelling conversations with the media and public. They will only serve as catalysts to move this important work forward.