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Journalists getting social to find sources

If your clients aren’t talking about social media, get them started now! A new study from Cision and George Washington University finds nine out of 10 journalists turn to at least one type of new media channel for story research and source information. Read more

Who takes the lead when it comes to social media strategy?

Almost 80 percent of new media users interact with companies or brands online. So, it’s pretty much an imperative that your brand have a social media strategy in place. But that poses a puzzling question: Who should take the lead when it comes to developing your social media strategy? Read more

Fast food on trend in the new year

‘Tis the season to get skinny…and fast! The mother of all New Year’s resolutions didn’t disappoint in 2010, as “lose weight” tops the list again this year with 22 percent of consumers who made resolutions looking to shed some extra pounds. Read more

Time for newspapers to leave ’09 in the past

An industry that only a few months ago was suffering massive layoffs and closures now sees one of its leaders embarking on an ambitious marketing campaign. Read more

When celebrity pitchmen go bad

Hanes’ decision to end its advertising campaign featuring Charlie Sheen, following the actor’s domestic violence charges, comes right on the heels of a flurry of other terminated celebrity partnerships stemming from the Tiger Woods scandal. Read more