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Addressing the gray areas of the FTC blogger guidelines

No one wants to be the one who is made an “example” by the FTC – bloggers, brands and agencies included. However, the gray areas left by the FTC disclosure guidelines have many nervous. Read more

SXSWi – Day One Buzz

It’s day one for the South by Southwest Interactive festival in Austin, Texas, and I’m lucky enough to be on the ground here at the Austin Convention Center. Read more

Customer service is still key for your brand

Customer service is more than just a 1-800 line or salesperson who helps you. As a marketer, I believe it is really about external brand communications and ultimately enhancing brand equity. Read more