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The survey question: What will media cover?

Two-in-five American adults read a newspaper every day. An intriguing statistic, surely, but one you likely won’t find in a newspaper. Read more

Don’t value output over impact

When it comes to embarking on a media relations campaign and generating valuable coverage, I’m still surprised at how many in our profession prioritize their efforts and approach. I don’t know many folks who don’t consider themselves, or aspire to be, STRATEGIC. Read more

Media relations can get a boost from face-to-face

It’s safe to say many of the media’s most influential editors and reporters are based in major markets like New York, Los Angeles or Chicago. Read more

Traditional brand marketing makes the cause stand out

Where would Susan G. Komen For the Cure be without the month of October or a pink ribbon? Where would Livestrong be without Lance Armstrong and a yellow bracelet? Read more

More debate on the FTC/Blogger Disclosure Question

Day 2 of South by Southwest brought (among other sessions) a discussion on “Measuring Blogger Credibility: FTC Regulation v. Crowdsourced Solutions.” Read more