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Traditional brand marketing makes the cause stand out

Where would Susan G. Komen For the Cure be without the month of October or a pink ribbon? Where would Livestrong be without Lance Armstrong and a yellow bracelet? Read more

More debate on the FTC/Blogger Disclosure Question

Day 2 of South by Southwest brought (among other sessions) a discussion on “Measuring Blogger Credibility: FTC Regulation v. Crowdsourced Solutions.” Read more