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Stayin’ alive

How can a brand stay alive, remain relevant and engage with its consumers? Those are the key questions for any mature brand. Not to be a “Debbie downer,” but 24/7 Wall St. regularly compiles a report of brands that are likely to disappear in the near future. Read more

Old school or new when it comes to paid media?

When brands look to enhance and extend the reach of their messages, they often turn to paid media tools. Whether for a product launch, company news, an event or a new campaign, audio news releases, radio or satellite media tours and b-roll distribution help PR professionals reach key target audiences. Read more

What does the Facebook Open Graph mean to marketers?

Recent changes to Facebook announced at the Facebook developers’ conference have been hot topics in new media marketing and pop culture. Read more