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Twitter steps it up with new site design

“We’ve learned something since starting Twitter – life doesn’t

always fit into 140 characters or less.”

No, Twitter CEO Evan Williams isn’t upping the character limit on his microblogging platform. But, he is rolling out a new site design. Last Monday, the #newtwitter became available for select accounts and is slowly making its way to the entire network.
Previous upgrades, which allowed more information to be available in tweets through annotations, provided the impetus for the recent Twitter transformation. The redesign takes advantage of the changes, allowing users to see a deeper set of information through a new two-column format right inside the web interface. The additional content and information will increase the creative options for publishers and share more information about them.

This is the logical next step for Twitter. In essence, it took the best of what was previously hosted on third-party sites and combined it with fresh features to create a slick new layer. The move lessens the platform’s dependence on outside vendors like Twitpic or Twitvid, stemming the flow of users away from the site and upping the adoption of its new features, such as “recommended to follow” or geo-location capabilities.

The new Twitter features:

  • New design: The site has a cleaner timeline and a rich details pane that instantly adds more impact to individual Tweets, while maintaining the simplicity of the timeline. A new infinite scroll eliminates the need to click “more” to view additional Tweets.
  • Media: You can see embedded photos and videos directly on Twitter, thanks to partnerships with DailyBooth, deviantART, Etsy, Flickr, Justin.TV, Kickstarter, Kiva, Photozou, Plixi, Twitgoo, TwitPic, TwitVid, USTREAM, Vimeo, yfrog and YouTube.
  • Related content: Clicking on a Tweet displays a details pane that shows additional information related to the author or subject. Depending on the Tweet’s content, you may see replies, other Tweets by that user, a map of where a geo-tagged Tweet was sent from and more.
  • Mini profiles: Mini profiles allow you to see user info without navigating away from the page, which provides quick access to account information, including bios and recent Tweets.

The redesign will create a more holistic experience and may even wean users off third-party applications like Tweetdeck and Hootsuite. Results remains to be seen, but the new twitter is an evolution from novelty site to comprehensive media platform.

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