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Posts from the ‘Brand Marketing’ Category

9 Tips How to Effectively Take Advantage of Celebrity Gift Suites

How to Effectively Take Advantage of Celebrity Gift Suites?

Whether it’s your first time or your fifth time working a celebrity gift suite, there are certain tricks to making the most out of the experience. Red Carpet Events PR will help to  Find out from the pros who run them what you should do, and learn from other gift bag participants and publicists what made their experiences memorable. Read more

Creativity is Still King

When people ask me what my favorite part of working in PR is, my answer is always, undoubtedly – being creative. So, I set out on a journey to find out if others in the communications field, especially PR, are also thinking about this powerful force. Read more

Keeping luxury luxurious

What is it that makes those Vuitton heels so much better than your average department store pair? The leather? Of course. Hand-stitched soles? Definitely. But there is something else about those heels that makes them rise above the mid-market brands – and that something is perception. Slip those suckers on, and instantly, I feel pretty. A pair of shoes just changed my state of mind.
How is that possible? It’s possible because an emotional response like that is exactly what luxury brands want, and it’s how they differentiate, not just in that moment, but over the course of many years. Luxury brands sell us on that differentiation through a consistent, careful, unwavering commitment to brand messaging. And, it’s the emotional connection they create that positions luxury brands for less of a hit during economic frailty and a quick recovery thereafter. Read more

Coupons drive mom word of mouth

The producers of TLC’s “Extreme Couponing” might just be on to something. A recent study from lucid marketing found incentives go a long way in motivating moms to refer a brand or website to their friends and families. Read more

Facebook vs. Google: No one wins

By now, you’ve no doubt heard about the questionable practices PR firm Burson-Marsteller engaged in on behalf of Facebook to “raise awareness of” and “focus attention” on Google’s Social Search functionality. Read more

Branded entertainment: Marketers’ new best friend

In another sign of the digital times, a recent survey* finds Americans spend 14 percent of their total video-viewing time online – averaging 42 minutes per day. Read more

The social network and the power of social movements

It seems hard to believe a website created in 2004 to help college students at Harvard share social information would have the power to help fuel political movements around the world. Wasn’t the idea to let students post their photos online and find out someone’s relationship status? Read more

Social media helping small businesses roll out the red carpet

Leveraging a celebrity’s name and likeness to help promote a brand, new product launch or cause campaign continues to be a popular marketing trend. But, as USA Today pointed out, social media are giving smaller companies the opportunity to play in the “celebrity endorsement” arena, for smaller costs, while still reaching a vast audience of potential customers. Read more

A new era of editor events taking the traditional press event online

In-person editor meetings and press events have always been an integral tool for introducing media to our clients’ new products and campaigns; however, shrinking editorial staffs, busier schedules and tighter program budgets challenge us as marketers to consider new and more efficient ways of presenting information to the media. Read more

Black Friday goes online to stay out of the red

Much like the month of March, Black Friday came in like a lion and went out like a lamb. Yes, lines stretched for miles in the wee hours of the morning, but once storefronts were locked and totals were tallied, retailers were likely nonplussed by the modest sales and traffic increases. Read more