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Posts from the ‘Social Media’ Category

9 Tips How to Effectively Take Advantage of Celebrity Gift Suites

How to Effectively Take Advantage of Celebrity Gift Suites?

Whether it’s your first time or your fifth time working a celebrity gift suite, there are certain tricks to making the most out of the experience. Red Carpet Events PR will help to  Find out from the pros who run them what you should do, and learn from other gift bag participants and publicists what made their experiences memorable. Read more

Creativity is Still King

When people ask me what my favorite part of working in PR is, my answer is always, undoubtedly – being creative. So, I set out on a journey to find out if others in the communications field, especially PR, are also thinking about this powerful force. Read more

Facebook vs. Google: No one wins

By now, you’ve no doubt heard about the questionable practices PR firm Burson-Marsteller engaged in on behalf of Facebook to “raise awareness of” and “focus attention” on Google’s Social Search functionality. Read more

The social network and the power of social movements

It seems hard to believe a website created in 2004 to help college students at Harvard share social information would have the power to help fuel political movements around the world. Wasn’t the idea to let students post their photos online and find out someone’s relationship status? Read more

Social media helping small businesses roll out the red carpet

Leveraging a celebrity’s name and likeness to help promote a brand, new product launch or cause campaign continues to be a popular marketing trend. But, as USA Today pointed out, social media are giving smaller companies the opportunity to play in the “celebrity endorsement” arena, for smaller costs, while still reaching a vast audience of potential customers. Read more

Black Friday goes online to stay out of the red

Much like the month of March, Black Friday came in like a lion and went out like a lamb. Yes, lines stretched for miles in the wee hours of the morning, but once storefronts were locked and totals were tallied, retailers were likely nonplussed by the modest sales and traffic increases. Read more

New media users follow an average of only 5 companies online: New Cone research

New media adoption is soaring, thanks to older Americans and minorities increasingly moving online, but the competition among companies looking for loyal followers just got tougher. Read more

Twitter steps it up with new site design

“We’ve learned something since starting Twitter – life doesn’t

always fit into 140 characters or less.” Read more

What does the Facebook Open Graph mean to marketers?

Recent changes to Facebook announced at the Facebook developers’ conference have been hot topics in new media marketing and pop culture. Read more

Stop and think about going mobile

It’s not exactly breaking news, we know. But just in case you haven’t considered integrating mobile into your communications strategies, here’s some recent facts and figures that might make you stop and think. Read more