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Posts from the ‘Social Media’ Category

More debate on the FTC/Blogger Disclosure Question

Day 2 of South by Southwest brought (among other sessions) a discussion on “Measuring Blogger Credibility: FTC Regulation v. Crowdsourced Solutions.” Read more

Addressing the gray areas of the FTC blogger guidelines

No one wants to be the one who is made an “example” by the FTC – bloggers, brands and agencies included. However, the gray areas left by the FTC disclosure guidelines have many nervous. Read more

SXSWi – Day One Buzz

It’s day one for the South by Southwest Interactive festival in Austin, Texas, and I’m lucky enough to be on the ground here at the Austin Convention Center. Read more

Sleeping at the Internet wheel

There seems to be a trend emerging wherein agencies and clients use new media and Web analytics to catch each other sleeping. It started with the Zappos agency review in July in which one respondent, Ignited, tracked Zappos’ review of its submission and found the company had spent fewer than 15 seconds per page viewing only five of the 25 pages submitted. Read more

Journalists getting social to find sources

If your clients aren’t talking about social media, get them started now! A new study from Cision and George Washington University finds nine out of 10 journalists turn to at least one type of new media channel for story research and source information. Read more

Who takes the lead when it comes to social media strategy?

Almost 80 percent of new media users interact with companies or brands online. So, it’s pretty much an imperative that your brand have a social media strategy in place. But that poses a puzzling question: Who should take the lead when it comes to developing your social media strategy? Read more

Best Practices for Celebrity Engagement with a Cause

Brands – and, increasingly, causes – have been tapping celebrity supporters for years, and it’s become a tried-and-true promotional tactic. But it’s important for organizations to understand what they’ll be getting – and not getting – when they bring a celebrity on board. Read more

New Opportunities for Nonprofits Online

It has been a big week for nonprofit organizations looking to use social media to promote their causes.  On Thursday, at the Clinton Global Initiative, YouTube announced the YouTube Nonprofit Program , a way to make it even easier for people to find, watch and engage with nonprofit video content online.

The program works like this: nonprofit organizations in the United States that register will receive their own free nonprofit-specific YouTube channel where they can upload footage of their work, public service announcements, calls to action and the like.  Read more