Day 2 of South by Southwest brought (among other sessions) a discussion on “Measuring Blogger Credibility: FTC Regulation v. Crowdsourced Solutions.” Read more
Posts from the ‘Social Media’ Category
There seems to be a trend emerging wherein agencies and clients use new media and Web analytics to catch each other sleeping. It started with the Zappos agency review in July in which one respondent, Ignited, tracked Zappos’ review of its submission and found the company had spent fewer than 15 seconds per page viewing only five of the 25 pages submitted. Read more
If your clients aren’t talking about social media, get them started now! A new study from Cision and George Washington University finds nine out of 10 journalists turn to at least one type of new media channel for story research and source information. Read more
Almost 80 percent of new media users interact with companies or brands online. So, it’s pretty much an imperative that your brand have a social media strategy in place. But that poses a puzzling question: Who should take the lead when it comes to developing your social media strategy? Read more
Brands – and, increasingly, causes – have been tapping celebrity supporters for years, and it’s become a tried-and-true promotional tactic. But it’s important for organizations to understand what they’ll be getting – and not getting – when they bring a celebrity on board. Read more
It has been a big week for nonprofit organizations looking to use social media to promote their causes. On Thursday, at the Clinton Global Initiative, YouTube announced the YouTube Nonprofit Program , a way to make it even easier for people to find, watch and engage with nonprofit video content online.
The program works like this: nonprofit organizations in the United States that register will receive their own free nonprofit-specific YouTube channel where they can upload footage of their work, public service announcements, calls to action and the like. Read more