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Coupons drive mom word of mouth

The producers of TLC’s “Extreme Couponing” might just be on to something. A recent study from lucid marketing found incentives go a long way in motivating moms to refer a brand or website to their friends and families. Read more

Secret Room Events Golden Globe Lounge – A Cocktail of Health & Style

Hollywood was abuzz during Golden Globes week as celebrities visited gifting lounges, gathering up hot new items from international designers as they prepared for the red carpet on one of the Industry’s most celebrated nights. For celebrities in-the-know, the Secret Room Events  was a go-to destination, lighting up the elegant SLS Hotel in Beverly Hills. Read more

The Secret Room Hosted the MTV Movie Award’s – Great SWAG and Fun

Secret Room Events along with Dr. Garth Fisher/Biomed Spa and Roger Dubuis hosted the 2011 MTV Movie Awards at the stunning SLS Hotel in Beverly Hills.  Owners, Rita Branch and Amy Boatwright’s, Secret Room’s is one of the premiere Celebrity Gifting Suite and Event companies, known for the glamorous, high end events they create, helping to launch brands through celebrity interaction with some of the most press worthy people.

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The Secret Room Hosted the 2011 MTV Movie Award’s – Great SWAG and Fun

The Red Carpet 2011 MTV Movie Awards Gifting Suite Is The Best Kept ‘Secret Room’

Secret Room Events, Roger Dubuis, and Garth Fisher MD/Biomed Spa of Beverly Hills, hosted the 2011 Red Carpet Style Lounge in Honor of the 2011 MTV Movie Awards, at the SLS Hotel in the Sulphate Hotel Ballroom, on June 3rd. The ballroom was filled with goodies and gadgets for the celeb clientele, and was buzzing with high profile guests during the entire event.Secret Room Events benefited  the African Millenium Foundation , which is a strategic non-profit and non-governmental methodicalness sworn to the ethnic and scheme empowerment of the grouping of Africa, especially women. AMF seeks to direct poverty, suffer and disease at its rattling stem by providing individual women and children with the needed tools for achieving self-sufficiency. You can find out more about the African Millennium Foundation (AMF) at

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Facebook vs. Google: No one wins

By now, you’ve no doubt heard about the questionable practices PR firm Burson-Marsteller engaged in on behalf of Facebook to “raise awareness of” and “focus attention” on Google’s Social Search functionality. Read more

Branded entertainment: Marketers’ new best friend

In another sign of the digital times, a recent survey* finds Americans spend 14 percent of their total video-viewing time online – averaging 42 minutes per day. Read more

The social network and the power of social movements

It seems hard to believe a website created in 2004 to help college students at Harvard share social information would have the power to help fuel political movements around the world. Wasn’t the idea to let students post their photos online and find out someone’s relationship status? Read more

Social media helping small businesses roll out the red carpet

Leveraging a celebrity’s name and likeness to help promote a brand, new product launch or cause campaign continues to be a popular marketing trend. But, as USA Today pointed out, social media are giving smaller companies the opportunity to play in the “celebrity endorsement” arena, for smaller costs, while still reaching a vast audience of potential customers. Read more

A new era of editor events taking the traditional press event online

In-person editor meetings and press events have always been an integral tool for introducing media to our clients’ new products and campaigns; however, shrinking editorial staffs, busier schedules and tighter program budgets challenge us as marketers to consider new and more efficient ways of presenting information to the media. Read more

Black Friday goes online to stay out of the red

Much like the month of March, Black Friday came in like a lion and went out like a lamb. Yes, lines stretched for miles in the wee hours of the morning, but once storefronts were locked and totals were tallied, retailers were likely nonplussed by the modest sales and traffic increases. Read more