Skip to content

Posts tagged ‘Celebrity Engagement’

Best Practices for Celebrity Engagement with a Cause

Brands – and, increasingly, causes – have been tapping celebrity supporters for years, and it’s become a tried-and-true promotional tactic. But it’s important for organizations to understand what they’ll be getting – and not getting – when they bring a celebrity on board. Read more

Celebrity Engagement

The most effective brand campaigns involving celebrities are those in which the program organically matches with a theme, cause or idea that a celebrity personally cares about. Read more