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Posts tagged ‘Red Carept Events PR’

Surviving a PR disaster is a preparedness plan away

Toyotas and aspirin and lettuce! Oh my! These days, everywhere you look something else is being recalled. What is a company in crisis to do? Read more

The survey question: What will media cover?

Two-in-five American adults read a newspaper every day. An intriguing statistic, surely, but one you likely won’t find in a newspaper. Read more

Don’t value output over impact

When it comes to embarking on a media relations campaign and generating valuable coverage, I’m still surprised at how many in our profession prioritize their efforts and approach. I don’t know many folks who don’t consider themselves, or aspire to be, STRATEGIC. Read more

Addressing the gray areas of the FTC blogger guidelines

No one wants to be the one who is made an “example” by the FTC – bloggers, brands and agencies included. However, the gray areas left by the FTC disclosure guidelines have many nervous. Read more

Best Practices for Celebrity Engagement with a Cause

Brands – and, increasingly, causes – have been tapping celebrity supporters for years, and it’s become a tried-and-true promotional tactic. But it’s important for organizations to understand what they’ll be getting – and not getting – when they bring a celebrity on board. Read more

Death of a Brand?

Unless you’ve been living under a rock for the past few days, you’re well aware of the death of pop icon Michael Jackson. Read more

A Year of Public Service

It’s hard to see a light at the end of the economic tunnel these days, but at least there is a twinkle along the way: 2009 may just be the year of service. Read more

Celebrities on Sale

A couple of months ago, I got a flyer from a celebrity procurement company that advertised its clients at a discounted price. My first reaction was to laugh…how degrading, I thought? Read more

Celebrity Engagement

The most effective brand campaigns involving celebrities are those in which the program organically matches with a theme, cause or idea that a celebrity personally cares about. Read more

Corporate Giving in Tough Times

According to initial findings released by the Committee Encouraging Corporate Philanthropy this month, corporate giving grew by 5.6 percent last year to a per company median of more than $26 million.  Read more