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Posts tagged ‘Red Carpet Events PR’

Customer service is still key for your brand

Customer service is more than just a 1-800 line or salesperson who helps you. As a marketer, I believe it is really about external brand communications and ultimately enhancing brand equity. Read more

Sleeping at the Internet wheel

There seems to be a trend emerging wherein agencies and clients use new media and Web analytics to catch each other sleeping. It started with the Zappos agency review in July in which one respondent, Ignited, tracked Zappos’ review of its submission and found the company had spent fewer than 15 seconds per page viewing only five of the 25 pages submitted. Read more

Journalists getting social to find sources

If your clients aren’t talking about social media, get them started now! A new study from Cision and George Washington University finds nine out of 10 journalists turn to at least one type of new media channel for story research and source information. Read more

Time for newspapers to leave ’09 in the past

An industry that only a few months ago was suffering massive layoffs and closures now sees one of its leaders embarking on an ambitious marketing campaign. Read more